Job Description

Job Responsibilities :

• Lead the development of the overall brand strategy & oversee the development & execution of the strategic plan
• Oversee pre-launch positioning & key message planning as well as post-launch strategic planning & implementation
• Maintain & modify our commercial launch readiness playbook; bring creative thinking in go-to-market approaches
• Build integrated global strategic plans and budgets that meet market, regulatory, commercial and enterprise needs
• Be a key stakeholder in the refinement of forecasts, commercial budgets, and P&L for collaborations/products/programs
• Develop & execute US launch campaigns, and global where applicable, including the development of a differentiating strategy, unique branding, compelling positioning and key messaging that maintain or extend market position
• Define, maintain & update the brand profile and develop key marketing deliverables, including value proposition, messaging, positioning, differential advantages, brand book and, in coordination with strategic partners to maximize revenue potential while ensuring strategic alignment and meeting patient needs
• Conduct strategic marketing activities including market and competitive research and product positioning in close collaboration with cross commercial disciplines and partners as appropriate
• Participate in portfolio prioritization and life cycle planning activities

Job Requirements :

• B.A./ B.S. and MBA or similar
• 10+ years of relevant in-line commercial experience at an early-stage biotech and/or pharmaceutical company, preferably in both large and small companies, developing and executing launch strategies
• Substantial experience in product strategic planning, including developing differentiated brand positioning and messaging, as well as deep in-line experience, both pre-launch and post-launch
• Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas
• Previous experience attracting, developing and retaining high caliber leaders and contributors that help build and shape the business to drive future success of the organization
• Strong developmental leader who leverages this skillset to create a high performing organization
• Ability to travel as required to meet business needs

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