Job Description

Full Time - Onsite in Costa Mesa, CA.

Pay Range: $65,000 - $75,000 per year

Company Description:

WOLFpak, a family-owned backpack brand that began its journey in 2020 from a humble garage in Southern California, has rapidly grown into a globally recognized name. Known as a trendsetter, WOLFpak offers innovative designs with a stylish twist and a variety of fresh colorways. Our signature personalized patches let you express your individuality while our bags seamlessly blend cutting-edge design with functionality. For more information, visit WOLFpak.com.

Role Description:

WOLFpak is seeking a dynamic Digital Marketing Specialist to develop, implement, and manage our online marketing strategies. This role focuses on brand marketing, SMS, email push, app push notifications, and leveraging various digital channels to engage our audience and drive business growth.

Responsibilities:

• Campaign Development: Create and execute digital marketing campaigns across platforms such as social media, email, and websites to promote brand awareness and drive customer engagement.
• Content Creation: Develop engaging content, including graphics, videos, blog posts, and advertisements tailored to our target audience.
• SEO and SEM: Optimize website content to improve search engine rankings and manage paid advertising campaigns to increase visibility and conversions.
• Social Media Management: Oversee the brand's presence on social media platforms by creating posts, engaging with followers, and analyzing social media metrics to improve strategies.
• Email Marketing: Design and implement email marketing campaigns to communicate with customers, promote products, and drive conversions effectively.
• Analytics and Reporting: Analyze campaign performance using relevant metrics to assess effectiveness, understand customer behavior, and refine future strategies.
• Brand Development: Ensure consistent messaging across all digital marketing platforms that aligns with WOLFpak's brand identity.
• Market Research: Stay updated on industry trends and competitor strategies to inform marketing approaches and identify new opportunities.

Skills:

• Digital Marketing Expertise: Proficiency in digital marketing strategies, including email marketing software, SEO, SEM, and social media management tools.
• Creativity: Strong ability to generate fresh ideas for campaigns and content while adhering to brand guidelines.
• Communication: Excellent verbal and written communication skills for effective messaging and collaboration with team members.
• Data Analysis: Proficiency in analyzing campaign data to derive insights and identify opportunities for improvement.
• Team Collaboration: Ability to work collaboratively within a team environment to achieve project goals.



Additional Requirements:

• A portfolio or examples of previous digital marketing work may be required for review.

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