NMMC is seeking a Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights, expanding our reach and increasing brand awareness for clients. In this role, you will be responsible for developing, executing, and assessing performance of marketing initiatives to drive new B2C and B2B. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. This position requires a combination of strategy, creativity, analytical skills, and technical proficiency. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you! SEM and Email Marketing preferred.
· Supports the development and implementation of digital marketing strategies that achieve engagement, brand awareness and revenue growth through SEM and Paid social campaigns
· Collaborates with brand, in house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives and business goals of the client
· Collaborates with account team to implement a comprehensive paid media strategy across various platforms
· Works with the operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needs
· Utilizes a variety of digital marketing channels, including but not limited to SEM, display, retargeting, paid social and email marketing, , attract and engage target audiences
· Manages and executes marketing and sales email campaigns within CRM (HubSpot)
· Optimizes landing pages, website forms, and conversion paths to improve lead capture and conversion rates
· Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns
· Generate actionable recommendations based on data insights to drive decision-making and improve marketing outcomes
QUALIFICATIONS
· 4+ years of marketing experience
· Undergraduate degree required
· Proven experience in digital marketing analytics or a similar role, including experience with multi-touch lead attribution tools
· Demonstrable experience creating, executing, and measuring B2B & B2C lead gen strategies
· Proficiency in Google & Meta advertising, Google Analytics, CRM platforms, and email platforms such as Hubspot, or similar
· Google Ads & Meta certified preferred
· Track record in managing, SEM, SMM, and email marketing campaigns
· Strong analytical skills with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performance
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